Interviews

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Why Organic Is Dying and the Power of Retargeting

Dan and Ian of TropicalMBA.com – Sep 12, 2013

  • Why organic is dying and what you need to do about it as a business owner.
  • The power of remarketing and why it’s so effective.
  • Updates coming down the pipeline from Google’s advertising platform that will make a difference.
  • Cart abandonment emails and phone call tracking techniques to take your ecommerce to the next level.

 

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How To Effectively Use Google Adwords and Retargeting

Tim Conley of FoolishAdventure.com – June 7, 2013

  • The simple Adwords campaign structure to get high returns
  • Avoiding common pitfalls that business owners make when starting Adwords
  • Knowing when to pause your ads based on statistical significance tools
  • How to see exactly where your visitors are clicking on your site
  • Getting back lost customers by retargeting them on Google and Facebook

 

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Adwords 101 And Retargeting For Ecommerce

Terry Lin of BuildMyOnlineStore.com – March 28, 2013

  • Why most people starting with Adwords lose money
  • Why the location and color of your Add To Cart button could be hurting your sales
  • How a simple product name change triggered a rapid increase in product sales
  • Steps to reduce cart abandonment and get back lost sales with remarketing
  • The easiest way to track the source of phone leads and sales